How To Increase Your Affiliate Sales By Offering Bonuses

by Dylan | Last Updated on July 31, 2021

Most affiliate marketers overlook the fact that they’re competing with a bunch of other affiliate marketers trying to promote the same exact products as you are…

Why would somebody decide to purchase from you when there’s no incentive to sign up? In most cases, they won’t.

That’s why you need to start leveraging the power of bonuses as an affiliate!

This is the best way I’ve found to separate yourself from the competition, by offering unique bonuses to somebody when they sign up using your affiliate link.

So stick around, see how offering bonuses can literally change everything for your affiliate business, and implement this strategy immediately!

Common myths about bonuses for affiliate marketers

There’s a few myths about bonuses that I constantly see inside of affiliate communities

None of these are true, you just need to implement them properly and keep them relevant.

You need to offer relevant bonuses that will actually help the buyer with their purchase!

If you’re offering random bonuses for the sake of bonuses, it’ll have the opposite effect bonuses are supposed to have – an increase in affiliate conversions!

Shortly, I’ll be uncovering the four best types of bonuses you should be using, so stick around. It’ll be really helpful if you’re struggling to get more sales with your offers!

Why do bonuses work?

Bonuses work so well for affiliates because they not only give your leads a reason to purchase from you, but they also help you create a unique offer that separates yourself from the competition!

So instead of selling the same product as hundreds or thousands of affiliates, your offer is entirely unique and they are forced to use your referral link.

When done properly, your bonuses should achieve the following:

Sounds like a no-brainer, right? It is, as long as you don’t make these common mistakes…

When do bonuses not work?

Bonuses don’t work when you’re offering resources that aren’t relevant to the product or service you’re promoting.

Or when you put some crazy price tag like “Special bonuses worth over $24,784.”

In both of those scenarios, you’ll find bonuses have a negative effect on your conversions…

That’s why it’s crucial to create helpful bonuses for your affiliate offers, it doesn’t have to be anything too over the top!

When should you offer these?

You should be offering bonuses for any of your higher-ticket offers. If you can afford to give away the bonuses, you should be willing to do so!

It’s important to not offer the same bonuses for every product you promote, since your core audience will catch on and realize you’re practically giving them away…

So if you have a core offer you’re promoting in your affiliate marketing business, I’d highly recommend creating a relevant bonus offer for that specific product.

Not only will it help increase conversion rates, you’re customers will have a much better experience and be willing to purchase from you again!

The best types of bonuses you can offer

Now that we’ve gone through how effective bonuses can be for affiliate marketers, let’s go over the four types of bonuses that work the best.


Support is one of the most powerful bonuses you can offer, your support. Whether it’s 1-on-1 support or group support, it gives your referrals peace of mind knowing you’ll be there to help out!

It’s incredibly simple to implement, since you don’t need to create anything. All you need is a good understanding of the product and how it can help others!


Everybody loves getting free templates. They can be used in most cases, so creating a library of templates for your favorite product can really help push your visitors into customers!

This offer is especially useful when promoting to beginners, since it’ll help them get their business off the ground much faster.


Another bonus you should be offering is a training. No matter what you are promoting, there’s always going to be a learning curve.

Creating a simple training, guide, or ebook can go a long way with your referrals getting results, so I’d highly recommend this one!


Software may seem overwhelming at first, but it’s fairly easy to acquire white-label rights. In most cases, you can contact the developer and ask how much it will cost for the rights to sell it yourself (or use as a bonus).

While you can develop your own software for bonuses, it can be a huge time and money investment!

Hey! Dylan here, I'm the guy behind HustlerSource. After years of building different online businesses from the ground up, I designed this website to help you find the right tools and strategies to grow your own business!

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