ConvertKit vs SendinBlue: Don’t Decide Until You Read This

by Dylan | Last Updated on January 26, 2021
Important Update:

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It's affordable, easy to use, a complete product and they have a helpful customer team. I can't say the same for the other funnel builders I've tested on this website anymore.

You can start a free 14-day trial with ClickFunnels today!

Looking to switch email service providers and find one that’ll help you get better results in your online business?

Luckily, you’re in the right place.

While ConvertKit and SendinBlue may seem really similar at first, they’re very different once you take a deeper dive – which is exactly what we’ll be doing today!

Let’s find out which tool is going to be the better option for your business in this review of ConvertKit vs SendinBlue!

Our Pick


ConvertKit is the perfect email marketing service for bloggers, creators, and solopreneurs! Built with simplicity and power in mind, I’m sure you’ll love it.

About ConvertKit

ConvertKit is an email marketing platform designed specifically for bloggers and creators.

Founded by Nathan Barry in 2013, they’ve been on a mission to help creators connect with their audience better even since! You can even track the company’s progress here, which is awesome since you can see the growth and transparency.

And although ConvertKit is designed in a simple manner for creators, they still have the powerful email marketing features you need to grow and scale your business.

About SendinBlue

SendinBlue is an email marketing service designed specifically for small and mid-sized businesses.

With offices in 4 different countries, SendinBlue is a trusted email marketing tool that’s being utilized by over 175,000 companies across the globe!

SendinBlue does things a bit different, since you’ll only be paying for how many emails you send; not how many leads are in your account like most other email marketing softwares. I really like this personally!

Which has the better features?

ConvertKit Features

ConvertKit is one of the more simple email autoresponders you’ll come across, but everything it does – it does really well. They’ve even introduced a free plan that provides everything you need to build and maintain your first email list!

Here’s the main features ConvertKit offers:

So if you’re looking to generate more leads for your business and convert them into paying customers, ConvertKit’s going to provide everything you need without all of the fluff. One of my favorite part of their services is their email deliverability – my open rates jumped massively after switching over!

They’re continuously adding more features, recently introducing their new way of selling & delivering digital products: ConvertKit Commerce. It’ll be interesting to see how that goes, it could be a massive addition to their already great platform!

SendinBlue Features

SendinBlue is more than just your typical autoresponder; it’s a full-fledged system built so you can better connect with your audience. Just like ConvertKit, they have a free plan you can get your feet wet with!

Here’s the main features SendinBlue offers:

So while ConvertKit is focused on the creators and bloggers of the world, SendinBlue is focused on small to medium sized businesses that have different needs. They’ll be able to help you grow & scale your business with their CRM, email marketing, SMS marketing, Chatbots, and much more inside!

As you dive deeper into SendinBlue, you’ll quickly realize that they’re a complete marketing platform & CRM to help you better connect with your audience.


How much does each cost?

ConvertKit Pricing

ConvertKit has a pretty straightforward pricing system – you pay for how many leads you have on your email list! You’ll even get a nice 20% off discount if you decide to pay annually.

They currently have three plans available: Free, Creator, and Creator Pro. No matter which plan you decide to go with, you’ll get access to all of their free courses focused on helping you build a thriving online business!

ConvertKit’s Free Plan

This plan costs nothing, and you’ll get access to the following:

ConvertKit’s Creator Plan

This plan starts at $29/m for up to 1,000 subscribers, and you’ll get access to the following:

ConvertKit’s Creator Pro Plan

Lastly, this plan costs $59/m for up to 1,000 subscribers, and you’ll get access to the following:

SendinBlue Pricing

SendinBlue’s pricing is different than most other email service providers out there — instead of paying for how many leads are in your account, you only pay for how many emails you send out.

SendinBlue’s Free Plan

SendinBlue’s free plan is entirely free, and gives you the following:

SendinBlue’s Lite Plan

SendinBlue’s lite plan starts at $25/m, and will give you access to the following:

SendinBlue’s Premium Plan

SendinBlue’s premium plan starts at $65/m, and will give you access to the following:

SendinBlue’s Enterprise Plan

Lastly, is SendinBlue’s enterprise plan, which requires a custom quotation for pricing purposes.

Here’s what you’ll get access to:


Everything else you need to know about ConvertKit vs SendinBlue

Which is easier to use?

ConvertKit is the easiest autoresponder I’ve ever used, and it’s not particularly close. From setup to daily tasks, I had zero issues with their user interface & can navigate through the entire dashboard quickly.

On the other hand, SendinBlue is a really powerful tool (similar to the likes of ActiveCampaign). One thing they don’t lack on is the ease of use! It’s rather easy to use SendinBlue for how many features are included, which is something that you’ll love to know when you login.

So although both platforms are pretty easy to get setup with, ConvertKit deserves the upper hand in this section.


Which has better support?

I haven’t had to ever ask support for anything from either provider, so I personally can’t comment on this one. But, I can share what support they offer to their users.

ConvertKit has a knowledge database, live workshops, and support ticket system. So if the helpdesk doesn’t help you, you know you’ll be in contact via email to fix your issue!

SendinBlue has a help center & academy for their users. On top of that, they offer email support to users on a lower plan, then phone & chat at a higher level. For their Enterprise users, they’ll even have a dedicated account manager!


Which has better integrations?

ConvertKit and SendinBlue both integrate with a bunch of different softwares. You should be fine no matter what tool you have, but it’s important to be certain before deciding!

To do that, check out the complete list of integrations for both tools here: SendinBlue’s integrations, or ConvertKit’s integrations.


Which has better templates?

SendinBlue and ConvertKit both offer templates to get their users up and running quickly. After going through both libraries, they’re pretty similar in what they have to offer!

99% of my emails are sent in plain HTML anyway, so this isn’t a huge factor. As we’ll go over in the next section, you really don’t want to end up in their spam folder.


Which has better deliverability?

Now for the most important aspect of both softwares, deliverability. Nothing else matters if you’re constantly landing in the spam folder, so make sure you focus on this aspect when choosing your email service provider!

While SendinBlue was still really solid, ConvertKit gave me the highest open rates I’ve ever seen. SendinBlue wasn’t much lower, but I’ve been really happy with ConvertKit’s deliverability since day 1.


My final thoughts on ConvertKit vs SendinBlue

Both of these solutions are great options for building & nurturing your email list, but it’s going to depend on the nature of your business and what your goals are. Here’s a few specific reasons you may want to choose one or the other…

Why you should choose ConvertKit

If you’re a creator or blogger who does their own marketing, ConvertKit’s going to be a perfect fit for you. Not only is it simple to use, but it’s a truly powerful marketing software that’ll help you maximize your efforts!

Why you should choose SendinBlue

If you’re a small or medium sized business looking to grow and scale, SendinBlue’s going to be the right choice for you. With the ability to connect with your audience via email, SMS, and Chatbots, it’s really a no-brainer if your a company with more than 5 employees!

Hey! Dylan here, I'm the guy behind HustlerSource. After years of building different online businesses from the ground up, I designed this website to help you find the right tools and strategies to grow your own business!

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