DropFunnels vs Unbounce: Which Should You Be Using?

by Dylan | Last Updated on March 2, 2021
Important Update:

The only funnel builder I recommend is ClickFunnels 2.0, for a few reasons.

It's affordable, easy to use, a complete product and they have a helpful customer team. I can't say the same for the other funnel builders I've tested on this website anymore.

You can start a free 14-day trial with ClickFunnels today!

If you have been looking for an easy way to build landing pages, funnels, or some other type of website, you may have come across DropFunnels and Unbounce. They’re both quite similar, as they easily let you build pages that load fast.

However, there are some key differences between them. And if you were to have the wrong features for your business, it could limit your businesses’ growth.

That’s why in this article, we’re going to compare them to help you find the best software for your business.

Our Pick


DropFunnels is a premium funnel builder that launched pretty recently. Known for their impressive page speeds and affordable pricing, they’re a great option for all online business owners!

About DropFunnels

DropFunnels is a newer platform that specializes in helping its customers build their entire sales funnels.

It’s made for marketers and business owners who want an all-in-one solution that is easy to use, and extremely effective.

One of the reasons it’s so effective is because it has solved the problems that most other funnel builders have, for example, slow-loading pages and limited SEO capabilities. But, we’ll talk more about this later on…

About Unbounce

Unbounce is a Canadian software company that is headquartered in Vancouver, Canada. Since Unbounce was founded in 2009, it has become one of the most popular landing page builders on the market.

They’re known for providing customers with an easy way to build landing pages that run smoothly and load fast.

It’s also trusted by some globally recognized brands like Helix, Later, Fifty & Fifty, and Campaign Monitor.

Which Has Better Features

Now that we have taken a look at some basic information about the two platforms, let’s see what features they have to offer.

DropFunnels Features

Drag & drop page builder

Just like most funnel builders, DropFunnels also has an easy-to-use page builder.

It’s quite similar to other page builders, but I was impressed by the number of elements you could choose from. There are over 90 elements which is an incredible number, and they include everything from the usual pop-ups to some elements that aren’t commonly found like audio.

The high number of elements also contribute to the fact that you can practically build any type of website with DropFunnels.

It also runs very smoothly, and I have not come across any issues what so ever. It’s pretty solid, to say the least.

Front-End Websites & Templates

Just like any other website or funnel builder, DropFunnels also has a selection of templates that you can choose from.

When using DropFunnels, you have quite a big choice of the templates you want to use. For example, there aren’t only templates for every step of your funnel such as the squeeze pages, thank you pages, webinar registration, etc., but also for full navigation websites.

This combined with the high number of elements, makes DropFunnels perfect to build any type of website. That also includes those of you that want to build a website mainly focused on your blog, because it’s powered by WordPress which means you’ll have great SEO capabilities.

After you publish the pages, they also load incredibly fast, usually around 2second loading times.

Membership Sites

Selling online courses has become extremely popular over the last couple of years. DropFunnels also makes that possible as it lets you build membership sites.

Just like with their regular page builder, it’s also very easy to use. Plus, it also has a great number of templates and elements. The customization, in general, is great, as it doesn’t force you to use DropFunnels branding or anything like that.

Overall, it’s a solid feature that I think a lot of users will find useful.


CRM’s on their own can get pretty expensive sometimes. Luckily DropFunnels comes with one built-in. The cool thing about it as well is that it’s in the same place as all your other tools i.e your funnel builder, sales platform, membership site builder, etc.

This makes it easier to manage your leads. Plus, DropFunnels also doesn’t put any kind of limits on how many you can manage which most pieces of CRM software do.

Other Features

Unbounce Features

As Unbounce doesn’t aim to be an all-in-one solution, it doesn’t have the same number of features as DropFunnels does. However, this isn’t necessarily a bad thing, if you are looking for what Unbounce specializes in.

Page Builder

Unbounce is all about building landing pages, and for that, you’re going to need a page builder. When using it, I was also positively impressed by the levels of customization available. For example, how smoothly you can drag elements onto anywhere on the page, instead of having to insert them into specific blocks.

It does lose out to DropFunnels in terms of elements, as it’s quite hard to beat the impressive 90 that DropFunnels has. However, the way Unbounce’s elements system works is a little different from how DropFunnels works. So it wouldn’t be fair to compare the number of elements that they have, although, DropFunnels still has a few more in total.

There is also quite a big learning curve for Unbounce’s page builder as it’s quite different from a lot of other page builders.

Landing Page Templates

Unbounce has over 100+ templates, specifically made for all types of landing pages. There is some great variety in the way the templates look, and they also look quite modern.

The only thing to complain about is that you can only build landing pages, and not use Unbounce for your blog or membership sites. For that, you will need other software like DropFunnels, WordPress, or whatever you choose.

Pages that are created in Unbounce load super-fast. However, as DropFunnels also makes sure that your pages load fast, the difference is usually just a couple of milliseconds.

Pop-Ups and Sticky Bars

Unbounce also has a range of beautiful pop-ups and sticky bars that you can easily edit. DropFunnels has all of them too under their elements, so there isn’t too much to be said here. Both look nice and make it easy to add them to your pages.

Smart Traffic

Smart traffic is probably the most unique thing about Unbounce. It’s a feature that matches your page variants to the visitor’s previous behavior.

So, if you have a landing page for general Pizza’s, and one variant for Italian style pizzas, the visitors that frequently order Italian style pizzas, will be matched to that particular landing page. This is pretty cool and can have a positive impact on your conversions.

Something to note though is that you’ll only need this if you have many products and visitors that return at least 50 times (as that’s the minimum the tech requires). I also found this quite confusing to set up when I was playing around with it, but that’s to be expected with something like this. Plus, it might just be me.

It also comes with dynamic text replacements which allow you to match your copy in your popups and sticky bars to your visitors’ search queries. That’s also pretty cool, as the better your message is matched to your visitors’ needs, the higher your conversions.

DropFunnels doesn’t have this feature.

Other Features

Advantage: DropFunnels. Although Unbounce has a couple of cool features tailored towards landing pages, it doesn’t quite compete with all the tools DropFunnels gives you.

How Much Does Each Cost?

Now that we have taken a look at the features, it’s time to see the cost at which they come at.

DropFunnels Pricing

DropFunnels has three pricing plans. No matter which one you choose, they all come with unlimited pages, funnel steps, membership sites, etc. – Pretty much everything, apart from domains and visitors.

The only limits on DropFunnels plans are:

Domains: 1 on starter, 5 on pro, and 10 on agency

Visitors: 10,000 on starter, 250,000 on pro and agency.

I quite like the DropFunnels pricing plans, I think they are very reasonable. It’s frustrating when you have to upgrade to higher plans for all the features that you want or because you want a couple more pages. So, it’s nice to see that DropFunnels doesn’t put a bunch of limits on the plans.

Unbounce Pricing

Unbounce had a pricing change last year which made some significant changes. I can’t remember them all, but up until last year, the basic or “launch” plan gave you up to 500,000 visitors, while now the most expensive plan only gives 50,000. It also put some hefty limits on the number of conversions you can collect, which they didn’t have before.

Anyways, here’s the current pricing plans:

I think overall, the pricing is reasonable if you need Unbounce’s specific features like their smart traffic, dynamic content, or super-fast pages. However, after the changes they made last year, I feel that it doesn’t quite appeal to as many people as it used to.

The visitor limits are okay, but what is frustrating are the conversion limits.

If you generate more than 1,000 conversions you have to be on the $200 per month plan. That’s quite annoying, as it includes email captures or even call-to-action clicks, so you’ll have to upgrade to the $200, and $300 per month plans very quickly.

I’m not even sure why they need to set these limits on conversions, as they don’t have a CRM or autoresponder built-in. The only thing they need to do is transfer the text-based information to integrations.

The good thing about Unbounce’s pricing, however, is that there are no limits on features on all plans.

Advantage: DropFunnels – Both have unlimited features on all plans. However, Unbounce has some very annoying limits that make you have to upgrade to the $200 or $300 plans quickly.

Everything Else You Need To Know About DropFunnels and Unbounce

Of course, features and pricing isn’t everything when it comes to the software that you want to run your business on. Below, I’ve explained everything else you need to know about DropFunnels and Unbounce.

Which is easier to use?

Because of how unique Unbounce’s page builder is, I was a little overwhelmed at first. It’s also a little harder to keep an overview of what you’re doing, as the whole software looks very dark. That might just be me, but I definitely thought DropFunnels was easier to use.

Advantage: DropFunnels

Which has better support?

This one’s an easy pick, and it’s Unbounce. That being said, Unbounce has been around a lot longer (since 2009), so you’d expect them to build a decent customer support team. That’s exactly what they have done, with 9-5 email, live chat, and even phone support.

DropFunnels on the other hand just has ticketing and email, so Unbounce is the clear winner in this area.

Advantage: Unbounce

Which has more integrations?

Again, this one is Unbounce too. Although, something to be said as well is that DropFunnels doesn’t need the same number of integrations, because they have the features built-in. For example, Unbounce has many more CRM integrations, but DropFunnels has a CRM feature built it.

So, while, Unbounce does have a lot more integrations, DropFunnels doesn’t necessarily need them all. Plus, Unbounce has also been around since 2009 which of course contributes to the large list of integrations.

Still, it’s a pretty solid win for Unbounce as they have 60+ while DropFunnels has around 10-15.

Advantage: Unbounce

Which has better templates?

In terms of templates, I would call it a tie. Yes, Unbounce has a few more for landing pages specifically. However, DropFunnels has more for full-navigation websites, membership sites, etc.

So, they both win in one aspect which is why I call this a tie. But feel free to decide for yourself.

Advantage: Tie

Which has the better page builder?

And, lastly, it’s another tie. DropFunnels has a lot more elements. However, Unbounce’s page builder lets you drag elements in more places, and it has that cool smart traffic feature we spoke about earlier. So, it just depends on what’s more important to you, the long list of elements or the smart traffic feature.

But, in general, I would say it’s another tie.

Advantage: Tie

My Final Thoughts

That’s it! I hope you have enjoyed this comparison between DropFunnels and Unbounce. Remember that they are both incredible pieces of software if used for the purposes they were made for.

DropFunnels is great for building entire funnels, larger websites, blogging, and membership sites.

Unbounce has some of the best landing page conversion features on the market.

If you’re still finding it hard to decide take a look at the sections below to see why you should choose which.

Why You Should Choose DropFunnels

DropFunnels completely kills it in terms of features, as it does try to be an all-in-one platform.

It has a page builder, membership sites, a CRM tool and allows you to create blogs through WordPress. So DropFunnels has pretty much everything you need for online business, besides an autoresponder which it can integrate with anyway.

It also has great SEO capabilities as it’s powered by WordPress which is known for being one of the best platforms for SEO.

If you’re looking for a platform that has all the benefits of WordPress, while having all the advantages of a classic funnel builder, DropFunnels is the best choice.

Why You Should Choose Unbounce

At first glance, it may seem like Unbounce’s offer is not the best. However, that isn’t true; it just appeals to a very specific ideal customer.

With the limit on conversions and the high price, Unbounce is probably not suited for you if you have low to medium value visitors i.e most businesses.

However, if your visitors have an extremely high-value and return a lot, Unbounce can increase your revenue significantly. The reason for this is the conversion-focused tools like smart traffic, dynamic content, or the super-fast loading pages.

Even, a 0.2% increase in conversions thanks to these tools would be so significant for the right business type with high-value visitors.

So, if you need the tools and benefits that Unbounce provides (smart traffic, slightly more conversion-focused, etc.), it’s the right choice.

Hey! Dylan here, I'm the guy behind HustlerSource. After years of building different online businesses from the ground up, I designed this website to help you find the right tools and strategies to grow your own business!

HustlerSource is reader-supported. When you purchase through the links on our site, we may earn an affiliate commission at no additional cost to you. Learn more