DropFunnels vs InstaPage: Can You Increase Sales With One?

by Dylan | Last Updated on February 23, 2021
Important Update:

The only funnel builder I recommend is ClickFunnels 2.0, for a few reasons.

It's affordable, easy to use, a complete product and they have a helpful customer team. I can't say the same for the other funnel builders I've tested on this website anymore.

You can start a free 14-day trial with ClickFunnels today!

When starting your online business, you’ll have to choose what software you want to use to build it.

While there are many options, two popular tools are DropFunnels and InstaPage.

Both of them allow you to build your pages and focus on converting your visitors into sales.

This article will compare DropFunnels vs InstaPage in detail to help you find the software that suits your business best.

Our Pick


DropFunnels is a premium funnel builder that launched pretty recently. Known for their impressive page speeds and affordable pricing, they’re a great option for all online business owners!

About DropFunnels

DropFunnels is a funnel builder that hasn’t been on the market for very long and was founded by Jordan Mederich. What makes DropFunnels unique is that it aims to perform well, where most other funnel builders fail.

Official logo of DropFunnels.

For example, having a blog with good SEO capabilities and fast-loading pages is where most funnel builders fail. Despite this, it also aims to make the funnel building process as easy as a regular funnel builder to give you the best of both worlds.

About InstaPage

Compared to DropFunnels, InstaPage is almost a dinosaur. Tyson Quick founded it in 2012 after he saw many growth marketers losing money with underperforming advertising campaigns.

Since then, it has established itself as one of the most popular landing page builders on the market.

Unlike many other similar pieces of software, it does not aim to be an all-in-one solution. Instead, it focuses on giving its users a fast-loading and robust landing page software. Whether they do this effectively, we’ll see later on in this article…

Which Has The Better Features?

Here comes the arguably most important section of this comparison, the features each software offers!

DropFunnels Features

Let’s take a look at DropFunnels first. Interestingly, DropFunnels does aim to be an all-in-one software, so it has quite a long list of features.

Drag & Drop Page Builder

As you probably expected, DropFunnels has an excellent funnel builder. Although there is a slight learning curve because of how many elements you can pick from, it’s easy-to-use. Most funnel builders have around 20 elements in their page builder, while DropFunnels has 90+.

It’s smooth, fast, easy-to-use, and has a lot of customization options… It’s a great page builder.

Front-End Websites & Funnels Templates

Another obvious feature is the front-end websites and funnels templates. These can then easily be edited with the drag & drop builder that we just spoke about.

I’m quite a big fan of DropFunnels’ templates as they look nice, modern, and there is a great variety to suit your business style. Take a look at some of the pictures below. 

Templates for Dropfunnels.

DropFunnels also has templates for pretty much any funnel step you can imagine, making the creation process a lot easier for you. If you’re a beginner and unsure how to build a webinar registration page or a course index page, there is no need to worry because DropFunnels has templates for it. 

A Blog With SEO Capabilities

DropFunnels is powered by WordPress, which is the most popular and arguably best platform for blogging. It has great SEO capabilities and will give you everything you need to run a full blog allowing you to get more organic traffic to your website. 


Selling information and education online has become huge in recent years. And, if you are looking to sell online courses too, DropFunnels can also be helpful. It has a comprehensive membership site builder tool that comes with everything you’d normally expect from your page builder, such as drip-feed content, multiple access levels, quizzes, etc.

Again, similar to DropFunnels’ regular page builder, it comes with a huge selection of elements you can pick from.

Plus, DropFunnels’ membership site builder doesn’t force you to use its branding so that you can use your own. That’s quite nice, as it can be so frustrating when your membership area looks like an advert for another company.

Overall, the DropFunnels’ membership site builder is pretty solid, as it comes with great customization and a nice list of features to help you build and sell your courses.


To top off the core features, DropFunnels also comes with a built-in CRM tool to help you manage your leads. Using the CRM, you can have a nice overview of which lead is where in the funnel and who is closest to converting.

As you can imagine, having this inside of the same platform as your cart, page-builder, membership site builder, etc., is pretty beneficial, as it helps you keep a complete overview.

Additionally, I also like that DropFunnels’ does not set any limits on contacts for its CRM feature, as many other tools do. Overall, I’d say this is a great addition to an already powerful sales funnel builder.


Something that I noticed about the DropFunnels community is that it’s packed with delighted customers. And when you put all of those into one Facebook group, they are very helpful, as they’re already happy with the product themselves. 

I just thought that was worth mentioning because I was impressed when scrolling through their Facebook group.

Instapage features

InstaPage doesn’t try to be an all-in-one platform. Instead, it focuses on being the best possible landing page builder. Let’s take a look to see whether it achieves that.

Landing Page Builder

As you’d expect, its core feature is the landing page builder. When using it, I was very impressed with how smooth it was. Then again, that’s to be expected from a piece of software that has been in the game for almost 9 years now.

What makes Instapage different from most other landing page builders?

First of all, the user experience is pretty good. It has beautiful templates and fast-loading pages. However, the difference between DropFunnels and InstaPage in terms of page speed and template looks is not very big.

So, what else?

Well, it has a collaboration feature. So you and your team can work on one landing page at the same time. As we mentioned earlier, DropFunnels also has a share funnel feature. However, you can’t work on it with other team members at the same time.

Apart from that, InstaPage has 500+ layouts (templates) for landing pages, which is pretty impressive. It’s also very high-volume friendly if that is what your plan allows, which is why it has been used by a range of globally recognized companies like Honey, eBay, or Vimeo.

Here’s a few of the templates they offer:


One thing that also makes InstaPage unique is its personalization. InstaPage is built for when you’re running ads, and this feature can change your landing page based on the search term your user has used and other behavior.

It’s a pretty impressive feature that might help you lift conversions if you use it correctly.


InstaPage also comes with full A/B testing and analytical insights to help you increase conversions. This is pretty standard for a piece of software like InstaPage, but I had to mention it.


Finally, InstaPage also has an AdMap that allows you to connect your ads to personalized experiences. This feature basically allows you to visualize ad campaigns and connect them to your ads. This, in combination with the personalization feature, allows you to send your traffic to the most relevant landing page.

Advantage: DropFunnels. Despite InstaPage having some pretty cool features for landing pages, they are minor compared to whole separate tools like a membership site builder, a blog, a CRM, and more.

How Much Does Each Cost?

Now that we have taken a look at the differences in features let’s look at the costs they come at.

DropFunnels Pricing

DropFunnels has three pricing plans; $49, $149, and $297 per month, as you can see in the image below. All of these plans come with all the features that DropFunnels has to offer. This is great, as it means even if you are a beginner, you can experience the power behind this tool.

The main difference comes in how many sites & custom domains you can have:

I quite like DropFunnels’ plans, as most businesses should be able to find a plan that suits them. 

InstaPage Pricing

InstaPage only has two pricing plans. In fact, if you don’t count the custom one, it only has one. This is the business plan, as you can see in the image below. It costs $199 per month ($149 if paid annual). I would have liked to see a few more options for InstaPage’s pricing, as you don’t know how much the custom plans will cost.

The 30k visitors per month limit, therefore, is also pretty annoying. But, I’ll let you form your own opinion on InstaPage’s pricing.

Features not available in the business plan:

Advantage: DropFunnels. I can hardly give this one to InstaPage as it only has one pricing plan, which starts at $199 per month with a visitor limit of 30k and a ton of missing features.

Everything Else You Need To Know About DropFunnels & Instapage

Lastly, I also wanted to cover everything else you need to know about DropFunnels and Instapage.

Which Is Easier To Use?

When using both of these software pieces, I was impressed by how easy to use they were, despite the number of features. The only thing that you should know is that they both have a bit of a learning curve. DropFunnels because of its huge list of features, and InstaPage because the page builder is slightly different from the ones you might be used to. So, I’d call this a tie. 

Advantage: Tie 

Which Has Better Support?

DropFunnels is relatively new, so they haven’t established an amazing support team yet. At the moment, they have email and ticketing support for all users, plus there is also the Facebook group community, which is extremely supportive. 

InstaPage, on the other hand, has live chat and ticketing support for all users. The live chat is available for 13 hours per day, which is pretty decent. I think the live chat slightly outweighs the Facebook group in terms of support, so I’m going to give this one to InstaPage. 

Advantage: InstaPage

Which has more Integrations?

This one is a clear win for InstaPage as it integrates with over 100+ different tools. DropFunnels, on the other hand, only integrates with most of the email autoresponders and a handful of affiliate programs. Then again, you could argue that DropFunnels does not need the integrations, as it’s already got most of the features built-in.

Still, InstaPage does have the advantage here. 

Advantage: InstaPage

Which Has Better Templates?

InstaPage has better templates for landing pages specifically. However, for your full-navigation websites, blogs, and membership sites, DropFunnels has a huge selection of gorgeous templates, while InstaPage doesn’t have any. 

If you’re only interested in landing pages, then InstaPage has the advantage. However, if you are also interested in building other types of websites and funnels, it’s DropFunnels. I’m going to give this one to DropFunnels, but if you’re only looking to build landing pages, then it’s InstaPage.

Advantage: DropFunnels

Which Has The Better Page Builder?

DropFunnels has a lot more elements that you can add to your pages. However, InstaPage lets you collaborate with team members and has that personalization feature, which is part of the page builder. This one’s a pretty tough call, so I’m going to call it a tie again. 

That being said, they are both incredibly easy to use and effective at what they do. 

Advantage: Tie

My Final Thoughts

As you have seen throughout this article, both InstaPage and DropFunnels are great pieces of software.

While InstaPage really focuses on getting the details of landing page building right, DropFunnels is a powerful all-in-one platform. 

I think DropFunnels is more suited for most small businesses because you get a lot more value for what you’re paying. The additional tools will be a lot more valuable than, for example, InstaPage’s personalization feature unless you’re getting 100,000+ visitors per month. 

Still, that’s not to mean that InstaPage isn’t a great piece of software for the right types of businesses. To help you make the correct decision, I’ve explained why you should use DropFunnels or InstaPage below. 

Why Choose DropFunnels

DropFunnels is a complete all-in-one funnel builder that does a lot more than let you build landing pages. With features that aren’t available in InstaPage, such as a blog, CRM, and membership sites, I think it’s fair to say that DropFunnels is more worth it for most businesses. 

It also competes in the little tests such as page speed very well too.

DropFunnels gives you the best out of both worlds; Having an easy-to-use funnel builder and an authority blog that can help you generate organic traffic. So, if you’re looking to build a beautiful website or funnel for your business and maximize its traffic, I suggest going for DropFunnels.

Why Choose InstaPage

Although DropFunnels is way superior in features overall, InstaPage still has its advantages too. If you’re interested in the custom plan for an enterprise-size business, it could definitely be worth a shot. The reason I say this is because its conversion tools like personalization could make a minor difference. However, with high volumes of traffic, this minor difference could be quite significant.

Additionally, it is also used by eBay, Honey, Soundcloud, etc., so that also shows that it’s good as an enterprise solution.

Hey! Dylan here, I'm the guy behind HustlerSource. After years of building different online businesses from the ground up, I designed this website to help you find the right tools and strategies to grow your own business!

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