DropFunnels vs LeadPages: One Page Builder Clearly Wins

by Dylan | Last Updated on March 2, 2021
Important Update:

The only funnel builder I recommend is ClickFunnels 2.0, for a few reasons.

It's affordable, easy to use, a complete product and they have a helpful customer team. I can't say the same for the other funnel builders I've tested on this website anymore.

You can start a free 14-day trial with ClickFunnels today!

No matter what type of online business you want to start, you’re going to need a piece of software to build your pages.

Two of the options that are quite popular are DropFunnels and LeadPages. Although, they have a similar purpose there are some significant differences between them, which means choosing the wrong one could limit your growth, or be quite costly.

That’s why throughout this article, I’m going to run you through everything you need to know about DropFunnels and LeadPages.

Our Pick


DropFunnels is a premium funnel builder that launched pretty recently. Known for their impressive page speeds and affordable pricing, they’re a great option for all online business owners!

About DropFunnels

DropFunnels is a powerful all-in-one funnel-building platform that helps marketers create funnels, and other web assets easily.

What’s unique about DropFunnels is that they’ve picked up on the flaws of other funnel-builders, and created a better solution. Two common complaints that I see with a lot of funnel builders is that their pages are slow and that the blog posts don’t rank in search engines.

DropFunnels solves both of these problems. But, we’ll talk more about that later on…

About LeadPages

LeadPages was founded in 2012 by Clay Collins and Tracy Simmons to provide business owners with an easier way of creating websites & landing pages.

Despite it being quite old, its main focus has always stayed on landing pages and websites which is why it has fewer features than most of its competitors. However, this isn’t necessarily a bad thing, as it may help its customers more significantly with that specific feature. But, we’ll see about that later on…

Which Has The Better Features?

We have already established the main difference between the two platforms which is that DropFunnels aims to be an all-in-one platform, while LeadPages focuses on being the best landing page builder. Let’s take a look to see how this shows in their features.

DropFunnels Features

Drag & drop page builder

One of DropFunnels’ core features is the drag & drop page builder.

It’s quite similar to other page builders that you may have used already for example ClickFunnels. It’s very easy to use, and also has a great selection of elements that you can add to your pages. It has everything ranging from pop-ups to elements that aren’t commonly found like audio files.

Additionally, the experience is very smooth, and I did not notice a single bug or anything similar.

Once you publish the pages, they also load lightning fast which isn’t common for funnel builders at all. 

Front-end Websites & Funnels + Templates

The template selection of a funnel builder is always one of the most important components. Quite often, you’ll find funnel builders that have a great list of features, but then sadly their templates look like they are from the ’90s, or all look the same.

Luckily, this is not the case with DropFunnels.

As you can see in the image below, the DropFunnels templates are bright and modern. Plus, because DropFunnels lets you build many types of websites from personal blogs to squeeze pages, their templates also have a great variety.

To support the templates that are made for blogs, it also has a blogging platform that you can use to run a blog. This app is powered by WordPress, which 43% of the internet is hosted on, and is known to be probably the best platform for SEO which allows you to gain organic traffic.

Membership Sites

If you sell courses or are looking to in the future, DropFunnels is also a great choice as it lets you build unlimited membership sites.

Not only this, but it also makes it very easy to create these membership sites. The customization is pretty decent too, as it doesn’t have some type of DropFunnels branding, and you can customize the membership area really well.

Just like its main page builder, it also has a great selection of elements that you can use.


Having a CRM feature built-in into the same place as your page builder, sales platform, membership site builder, etc. is pretty sweet, as it allows you to manage your leads in one place.

Plus, just like with the membership sites and funnels, DropFunnels doesn’t limit you on how many leads you can collect. Most other pieces of CRM software do give you limits which usually leads to additional charges once you hit them which is kind of annoying.

Other features:

LeadPages features

Of course, because LeadPages is only focused on landing pages, it does mean that it won’t have as many features. Still, let’s see how it compares to DropFunnels.


LeadPages’ page builder is also very smooth just like DropFunnels’, and it’s also extremely easy to build pages.

The main difference however is that DropFunnels comes with more elements as it has 90 compared to LeadPages’ 19. This is quite a significant difference, but there is a reason for this.

As DropFunnels is hosted on WordPress, it simply got more customization options. Still, before testing them out, I wouldn’t have expected the difference to be so significant. 

Websites & Landing Pages Templates

The core feature of LeadPages is to build landing pages and websites. Plus, they’ve been around for ages too.

Because of these reasons, their template selection is pretty huge. Additionally, they also often share more free ones on their blog, so you shouldn’t be running out of templates any time soon.

I also like the way the templates look, as they have a modern, but clean style.

The only thing where it does lose out compared to DropFunnels is of course the blogging platform. LeadPages does have some templates for blog pages, but they don’t give you the full SEO customization, and they also don’t load as fast. Therefore, you’ll find it a little harder to rank in search engines with them, although it’s probably still possible.

Pop-Ups & Forms

LeadPages also has a great selection of pop-ups and forms that you can add to your pages to make announcements or collect leads data. They’re pretty standard and you have the options to choose when the pop-up appears (i.e on exit intent, button click, etc.).

DropFunnels has these too and there aren’t any notable differences here.

Alert Bars

Another cool feature that LeadPages has is that you can add alert bars to your pages. This can be useful to capture your visitors’ attention to make an announcement or collect their email address.

Although this feature is pretty nice, DropFunnels does also have this too, so it’s not a reason to go for LeadPages.

Advantage: DropFunnels – In terms of features, DropFunnels is clear of LeadPages. Even, in the features where LeadPages specializes in, i.e the landing page builder, DropFunnels has more elements. Plus, it also has membership sites, a blogging platform, and faster pages.

How Much Does Each Cost?

Now that we have taken a look at what both platforms have to offer, let’s take a look at the costs.

DropFunnels Pricing

DropFunnels’ pricing is pretty simple.

As you can see in the image below, it has three pricing plans. All of them, come with unlimited pages, funnel steps, membership sites… Unlimited everything, apart from domains and visitors.

While the starter plan comes with 1 domain, the pro plan comes with 5 and the Agency plan comes with 10. Something you should also know is that domains are only the URL

The other limit is how many visitors you can have which are:

It can be quite annoying when funnel builders set many significant limits on their users, and you don’t get all features, but this isn’t the case with DropFunnels. Overall, I really like the DropFunnels pricing plans as they’re fair and simple.

The only complaint I would have about DropFunnels is that you don’t get live chat support with the starter plan which can be quite frustrating. You also don’t get an onboarding call, although that is to be expected based on the pricing.

LeadPages Pricing

LeadPages has three main pricing plans as you can see in the image below. Something that I do like about them is the annual discounts that are around 30-40%.

One of the main limits is similar to DropFunnels which are the domains; 1 on standard, 3 on pro, and 50 on the advanced plan. However, what I don’t like about LeadPages pricing is the significant other limits in features.

For example, on the standard plan you can’t sell any products, but instead, only collect email addresses.

Even on the standard plan, you don’t get access to the advanced integrations and the next plan up is $321 per month. So, that’s not ideal.

Advantage: DropFunnels.

Everything Else You Need To Know About DropFunnels & LeadPages

There is more to DropFunnels and LeadPages than their features and pricing plans. That’s why I wrote the section below which explains everything else you need to know about these two platforms. 

Which Is Easier To Use?

Both are incredibly easy to use. All you need to do is select the templates and drag & drop the elements you want to use. There’s a slight learning curve with both of them, as you would expect but it disappears quickly once you get to know the platform. 

Advantage: Tie

Which Has Better Support?

This one is a clear win for LeadPages because it gives you live chat support on all plans including their standard plan. Additionally, LeadPages also has phone support for the Advanced plan. In terms of support, it is a win for LeadPages, although that is to be expected as they have been around longer.

Advantage: LeadPages

Which has more Integrations?

Again, this one is also a win for LeadPages which is also because it has been around longer. Plus, LeadPages also need more, as it has fewer features. For example, DropFunnels comes with a membership site builder built-in so it doesn’t need an integration for it. 

But in total LeadPages has around 90 integrations, while DropFunnels only has autoresponders and a couple of affiliate platforms. 

Advantage: LeadPages

Which Has Better Templates?

It depends on what type of templates we are talking about. In terms of landing pages and websites, I would say they are pretty even, but LeadPages has a few more. However, if you take into account the templates that DropFunnels has for their membership sites and blogging platforms, then DropFunnels would of course win.

But, I’m going to call this one a tie or let you decide what’s most important to you. That being said, at the rate at which DropFunnels is developing, I wouldn’t be surprised if it soon has more templates than LeadPages

Advantage: Tie

Which Has The Better Page Builder?

If we’re talking about smoothness and ease of use, they’ve tied again. However, as we spoke about in the features section, DropFunnels has 90+ elements, while LeadPages only has 19. You can add more with the integrations, but even then, they’ll not get anywhere near DropFunnels’ impressive number of elements. 

Advantage: DropFunnels

My Final Thoughts

Lastly, before we finish this comparison between DropFunnels and LeadPages, I just wanted to give you my final thoughts. 

While they are both great pieces of software, I think that DropFunnels definitely has the advantage because of the features. However, that doesn’t mean you should necessarily go for DropFunnels, as it might not be right for you.

That’s why, below, I’ve explained why you should choose DropFunnels or LeadPages, depending on which is right for you. 

Why Choose DropFunnels

If you are looking for an all-in-one platform that doesn’t need many integrations, you should go for DropFunnels

If you’re looking to convert leads through traffic that doesn’t only come from social media and paid ads, but also organic search, DropFunnels is the best choice. Most of its competitors (LeadPages included) do not have the same SEO-capabilities which could limit your business growth if that is your focus.

Additionally, the pricing plans also come with a lot fewer limits than LeadPages. 

Plus, we haven’t even mentioned the membership site builder and CRM features yet. These two features alone could cost you 100’s of dollars per month. 

Why Choose LeadPages

LeadPages is also a great piece of software. And if you feel that one of their pricing plans is right for you, then you should go ahead and go for it. For example, if you don’t need a sales platform, and just want to build landing pages easily, the standard plan might be perfect for you.

Plus, you may also find that you prefer LeadPages’ templates which is also possible. 

LeadPages also performs better in less significant areas like support or integrations. 

Hey! Dylan here, I'm the guy behind HustlerSource. After years of building different online businesses from the ground up, I designed this website to help you find the right tools and strategies to grow your own business!

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